On September 15, Avirex, the iconic American streetwear brand with an illustrious history, opened the doors to its brand-new retail experience on the vibrant Mercer Street in New York City’s SoHo neighborhood. Over the past few years, Avirex has been turning heads and capturing the imaginations of music, sports, and entertainment VIPs around the globe. Notably, it’s now available at esteemed luxury department stores like Neiman Marcus and Saks Fifth Avenue, as well as in more than 40 high-end specialty shops across the United States, and of course, at its own digital flagship, avirex.com.
“We are distinguished by our authenticity, deep cultural roots, premium leathers, distinctive detailing, and bold style,” expressed Mia Dell’Osso-Caputo, the Creative Director at Avirex. “We are the original, proudly designed and crafted in NYC for nearly five decades.”
To celebrate the grand opening of their flagship store in the heart of NYC, actor and entrepreneur CJ Wallace, son of the legendary Notorious B.I.G., and renowned celebrity stylist Kesha McLeod co-hosted an exclusive invite-only event.
This remarkable gathering took place on the final day of New York Fashion Week at 21 Mercer Street and featured a special performance by none other than the esteemed rapper Fabolous, captivating the 250+ attendees. Meanwhile, across the Atlantic, Avirex EU celebrated the launch of its two new London locations on Berwick Street in Soho and Eastcastle Street in Fitzrovia.
In August, Avirex made headlines yet again when British streetwear brand Palace unveiled its second Palace x Avirex collaboration, causing a rapid sellout of their leather jackets within a mere 15 minutes. As we look ahead, Avirex has exciting plans to release more fashion and lifestyle collaborations.
Andrew Berg, President of Avirex, shared, “Collaborations with strategic brands are a top priority for Avirex as we expand our collections and welcome new brand enthusiasts. This season, we are merging our iconic street style with the heritage of other respected brands to honor the 50th Anniversary of hip hop. Alongside our newer sportswear categories, Avirex continues to define itself as the premium status streetwear brand.”
This week, Avirex is set to launch its first women’s capsule collection, featuring the brand’s classic leather bomber-style jacket in a fresh cropped silhouette. These exclusive pieces will be available at select stores in the New York tri-state area and, of course, through their digital flagship.
Mia Dell’Osso-Caputo further elaborated, “From Mariah Carey in the early 2000s to contemporary icons like Chinese Kitty and Latto, women have always embraced the brand and its confident, oversized attitude. We’re now offering a more tailored take on the classic style for the women who prefer that fit.”
The Avirex store at 21 Mercer Street is open every day from 12 p.m. to 7 p.m. and promises to be a hub of exciting activities through the 2023 holiday season.
Avirex® stands as an iconic American outerwear brand, with its origins dating back to 1975 when it supplied military aviation apparel to the United States Air Force. Over the years, it has evolved to become a household name, offering its apparel to the public through mail order catalogs during the early 1980s.
It reached international stardom in 1986 when it designed aviator jackets for the hit film “Top Gun.” In 1987, Avirex® successfully re-issued the classic “A2” jacket for the United States Airforce. Through the late 1980s and early 1990s, the brand garnered a cult following among the hip-hop elite for its “Wildcat” and “Hero” jackets, donned by numerous A-list celebrities worldwide.
In 2018, Centric Brands LLC, a leading lifestyle brand collective, acquired the brand’s intellectual property. Avirex® remains true to its iconic American heritage, committed to producing exceptional quality, innovative outerwear designed to withstand the test of time, all while catering to the most discerning style enthusiasts across the globe. For further information, please visit avirex.com.