at The Mixer HQ, we were surprised to see Google searches asking ‘are cocktails just for girls?’ and requesting ideas for ‘manly drinks’ and so launched a survey on the genderization of cocktails, asking the public questions about their individual cocktail preferences to see if each gender played out their stereotype.
Please find the surprising results below and let me know if you’re keen to cover this on Luxury Standard. We’re also happy to help with any related features.
The Gender Booze Binary Survey Results – The Mixer, September 2022
- The majority (87%) say there’s still a visible gender divide in the way alcoholic drinks are marketed and sold.
- Most respondents (75%) assume women consume the most cocktails.
Our survey revealed that a gender booze binary persists in today’s culture, with 87% of all respondents agreeing there is still a visible gender divide in the way alcoholic drinks are marketed and sold. This plays out particularly in cocktail drinking, with sweet, fruity, brightly coloured, prettily-garnished drinks being positioned as feminine or ‘girly’, and savory, sour, spicy, strong drinks advertised as masculine or ‘manly’.
What’s more, drinking cocktails is largely considered to be a female activity – with the majority of our respondents (over 75%) assuming that women consume the most cocktails.
- Sweet-tasting cocktails preferred by both genders
It seems that, contrary to popular opinion, both men and women prefer sweet-tasting cocktails. With 40% of all respondents choosing sweet-tasting cocktails, followed by fruity cocktails (28%). Bitter flavors were much lower on the list.
- Men prefer stronger drinks
The majority of men prefer stronger cocktails (55%), whereas more women choose lighter, refreshing drinks (50%) and are more likely to go for a mocktail (16%).
- Women are more attracted to brightly-colored cocktails
The majority of women are attracted to brightly colored cocktails like pinks, purples and reds (45%), whereas the majority of men don’t give two hoots about the color of their drink (40%).
- Both genders prefer a simple garnish
Both men (54%) and women (50%) prefer a simple garnish, such as an olive, slice of citrus or sprig of herb, over a bells-and-whistles extravagant garnish, or no garnish at all.
- Both genders prefer fun and flirty cocktail names
Both men (37%) and women (26%) prefer fun and flirty names such as French Kiss and Hanky Panky, over classy, sophisticated names such as Sidecar and Dark & Stormy.
- Vodka is the clear winner as a cocktail spirit base
Of all the spirits, vodka is a clear winner for both genders, with 29% men and 30% women choosing it over other bases such as gin, rum, whiskey, tequila and brandy.
- Drinking neat spirits is popular across both genders
Drinking spirits neat is popular with both genders, with 25% men and 12% of women very often drinking spirits neat, and 44% men and 39% of women sometimes drinking spirits neat.
- Men opt for a masculine glass, women prefer a more feminine vessel
From a long list of options, the favorite cocktail glass amongst men is the squat, cylindrical lowball or rocks glass (28%), whereas women prefer the curvy, fluted hurricane glass (19%).
- Men are more confident in their cocktail knowledge than women
More men are confident about their cocktail knowledge than women, with 25% of men and 15% of women feeling very confident, and 45% men and 43% women feeling quite confident.
- The Margarita is the favorite at-home cocktail
The margarita is a clear winner for both men and women when asked their preferred cocktail to make at home, with rum and coke coming close second across both genders. In addition, the Pina Colada and Sex On The Beach scores highly on the womens’ list, and the Screwdriver and Bloody Mary are runners-up for the men.
- Men prefer drinking cocktails at bars, women prefer sipping at dinner
Of all the places to drink, men prefer ordering cocktails when out socializing at bars (25%) whereas women prefer drinking cocktails when out dining at restaurants (25%).
- Both genders are open to trying new cocktails
Both men and women are keen to experiment with new cocktails, with62% men and 59% of women open to trying new drinks.
- Women are less self-conscious than men when ordering flamboyant cocktails
It was pleasing to see that the majority of both men and women are uninhibited about ordering flamboyant, decorated cocktails such as Unicorn Kiss or Sex on the Beach, with 59% of men and 72% of women claiming they are not at all self-conscious.
For more cocktail advice and inspiration visit www.themixer.com.
Source: Pollfish
Respondents: 1000