Rockwell Razors Returns to Kickstarter With the Rockwell Model T Razor, Raising Over $50,000 in Under Six Hours, After Successfully Raising $148,000 with the Rockwell 6S razor in 2014
Rockwell Model T Razors, a men’s shaving startup focused on innovative shaving technology, just launched the Rockwell Model T on Kickstarter, raising over $50,000 in under six hours and over $100,000 in the first 48 hours of the campaign.
The Model T is adjustable, customizable razor, which provides a comfortable, close shave for anyone, regardless of facial hair length and skin type.The Rockwell Model T is a throwback to the style of razor big shaving companies used to make, before they realized they could make more money selling disposable razors and cartridges, instead of double-edge razors.
“A man’s facial hair length and skin condition will be slightly different every time he shaves – and their razor should reflect that.That’s why Rockwell designed the Model T.” said Gareth Everard, a co-founder at Rockwell Razors.
“The Model T will be a game-changer for men who can’t get smooth, irritation-free shaves from cartridges, or are frustrated by the price of cartridge razors.”The concept of a customizable, adjustable razor has actually been around since the 1950’s, but was left behind by major shaving companies in lieu of inferior, disposable razors once the patents on adjustable razors ran out.
In addition to a smoother shave, the single blade of an adjustable, classic razor like a Rockwell Model T has many health benefits, including lower rates of ingrown hairs and less skin irritation and inflammation.
The adjustability and customizability of the Rockwell Model T comes from the dial on the razor.
As you turn the dial of the Model T from 1 to 6, the gap and angle between the razor blade and plate adjusts to best suit your skin condition and stubble length at any given time.The Rockwell Model T uses double-edge razor blades, which can be purchased for as little as 10 cents each, stay sharp just as long as cartridges (if not longer), and are fully recyclable.
Rockwell Razors chose to turn to Kickstarter to fund the full production of the Model T. Gareth Everard and Rockwell had previously raised $150,000 back in 2014, during Everard’s senior year of college, for Rockwell’s first product, the Rockwell 6S.
“After the success of that campaign and the outpouring of support and positivity from over 2,000 backers, returning to Kickstarter with the Model T seemed like an easy choice.”
The Rockwell Model T is available on Kickstarter for $100, and is expected to ship in March of 2017.
To check out the Rockwell Model T, check out rockwellrazors.com/pages/kickstarter