Rather than adding yet another blade to their razor, the folks at Gillette have decided to bring some real innovation to the world of shaving.

Say hello to the Gillette Fusion ProGlide Razor with Flexball Technology.

Based on the brand’s already popular Fusion ProGlide, this razor has been outfitted with a new technology that lets the razor easily and comfortably follow the contours of a man’s face.

Think of it like a Dyson vacuum cleaner for your face. Rather then turning your head in several directions, the new ProGlide does all the work for you, providing a close shave to the hard-to-reach areas with ease.

Sure, it might not revolutionize the world of shaving, but anything that makes it feel less like a chore is a plus in our book. [Purchase]