What’s the use of dropping a few grand on a watch that every second guy at the office already has? For something a little more unique, check out the ONE44.

Although it technically doesn’t yet exist other than by renders (as above) and in the head of designer Gordon Fraser, the ONE44 is a modern, handsome and clutter-free limited edition timepiece that’s reasonably priced (with a run of 144 units, chances are you won’t ever see one).ONE44

Features include an oversized 44mm sand-blasted stainless steel case, sandwiched luminescent dial, sapphire crystal glass and swiss quarts movement (and if that doesn’t float your boat check out the mechanical ONE44, stripped of the chrono).

Check out the lineup at FraserTime and the Watchuseek discussion board for more info – ONE44 Chronograph (900$), mechanical ONE44 (1200$).